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What kind of brand road will Chinese cable companies follow in the future

时间:2017-07-13 15:35:22   来源:   作者:   点击:

   Cable to cable industry research and development company attaches great importance to abroad, especially the European and American countries of cable companies, they remain strong advantages in relating to the product technology, the technology level of sumitomo cable to lag behind the nexon and than Rayleigh company. From the Angle of industry, the power cable research and development funding than telecom cable business r&d investment, so the production of telecommunication cable and optical fiber cable enterprises invest more in research and development funds, this aspect is mainly focused on new materials and manufacturing process. Specific investment proportion and the company's technology strategy, manufacture strategy has an important relationship, and a certain amount of r&d, product innovation has become the key elements of the fierce market competition keep winning.

  With the implementation of the "tenth five-year plan", the strategic structural adjustment, promote the equipment manufacturing industry to accelerate the optimization and upgrading of industry organizations, the variety of wire and cable products and puts forward a new demand; After joining the WTO, wire and cable industry in the process of economic globalization further exacerbated the cable products of international competition, at present our country only a few varieties of cables can be acceptable to the international market and to participate in the competition level, most varieties of cables are in urgent need of development, improve the level and class. Wire and cable industry in China, as it were, in a crossroads, the industry's need for effective strategic adjustment, build system of industry norms, own innovation system, mechanism and other major problems, to make the wire and cable industry back on the track of healthy development.
  With the recombination of influence, the redistribution of market and the redistribution of interests, the competition of cable companies faces an unprecedented complex situation, which is full of risks and opportunities.   Look to the future, the competition of the international cable market will be further intensified, domestic cable companies only to mature in the development of the complex and changeable environment, in promoting enterprise technology, management, brand innovation strategy, effectively enhance market competitiveness. At the same time, also actively grasp the environmental protection cable, cable, superconducting cables and other market opportunities, improve the product specification as soon as possible, to create world-class brand cable, to win a place in the international market competition.
  The creation of a brand depends on two factors to a great extent. First, it is superior in technology and quality. Your product is better than others, and after comparison, customers cannot buy you. Secondly, the production cost is lower than others, the product is cheaper, and the brand can be made by the low price. In fact, the cost is low except for management and technology. After all, technology and research are the most important factors for brand innovation.
  The lack of international brands in China's wire and cable industry is still a backward industrialized country. Our modern history is 200 years later than that of the developed countries, and our cable and cable industry can't compare with those in Europe and America. China's electric wire and cable products have entered the international market, which is far from being compared with those famous international brands, thus making it difficult to break into the international market and win the favor of foreign consumers.   In addition, the export enterprises of China's wire and cable products compete for low prices, which is to make foreign businessmen look down on them, and also harm the image of the industry and enterprises. In addition, products cannot be sold in large quantities and cannot be widely recognized. A brand cannot be formed without being widely recognized. In addition, we have gone through a humiliating and urgent production road in recent years, which has made Chinese products famous. This is one of the reasons why China's electric cable cable has so far lacked international brands.
  Through careful study the development history of international brand, we can see the development of the international famous brand to roughly such characteristics: most brand has a long history, always pay attention to quality, not price; Use marketing skills to strengthen your position. Brands are not planned, but are a powerful performance and result. Brands mean excellence, excellence, utility and popularity. Some experts say this is the trick to build a brand.
  What kind of brand road will Chinese cable companies follow in the future? Overall, the brand is not design and planning, you must first to catch up on technology, produce excellent products, for your enterprise, have the economic strength, will be the birth of a new brand, only by the low price is always to create a brand.
  China's cable industry is a world power, not a great power, not a brand power. Looking at the annual import and export situation of cable products in China, we can see that all of our exports are low-end products, while the imported ones are high-end products. One of the reasons for this is that we don't have enough research on our own. Can even the "god five" and "god six" make China, but not produce high-end cable products?
 

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